Purpose: Creating brand identities for real estate agents that can be used in all future branding material to maintain consistency and recognition throughout different mediums. 

Client Vision: Clean and modern, sans serif or a combination of script and sans serif, muted colours (staging colours: muted creams, blues, greens and taupes) 

Design Process: Review client identity questionnaire  > look for inspiration based on findings  > create moodboard  > begin logo ideation  > condense logo selection  > create colour palette  > begin design concepts.

Design Tools Used: