Purpose: Creating brand identities for real estate agents that can be used in all future branding material to maintain consistency and recognition throughout different mediums. This agent’s vision was geared more towards a brand refresh.

Client Vision: Minimal, modern, clean and professional. 

Design Process: Review client identity questionnaire  > analyze current brand  > create moodboard  > begin logo modification ideation  > condense logo selection  > create colour palette  > begin design concepts.

Design Tools Used: